The brand “Crompton Greaves” is one of the oldest brands in the country and has a rich legacy associated with great quality, reliability, superior engineering capability, product design and inspires an immense amount of trust.
Consumer insights across categories are critical to sustaining and growing the core product segments and adding new ones. We work towards getting the right products to market faster and developing long-term product strategies and coherent roadmaps. Crompton products are differentiated, provide meaningful consumer benefits, deliver superior performance, and are designed with consumers in mind.